For mid-market growth teams
One working picture of your growth.
Forebrite turns your scattered marketing data into a bottom-up forecast — reconciled against reality with your team every week, so you see what's coming and act before it lands.
Email reactivation revenue.
Scale the winback flow — +$8k/wk.
Paid social cost per acq.
Move $12k/wk social → search brand.
Search brand conversion.
Raise the brand budget cap.
Trial → paid conversion.
Fix onboarding step 2; re-test pricing.
Referral revenue.
Launch the double-sided incentive.
Email reactivation revenue.
Scale the winback flow — +$8k/wk.
Paid social cost per acq.
Move $12k/wk social → search brand.
Search brand conversion.
Raise the brand budget cap.
Trial → paid conversion.
Fix onboarding step 2; re-test pricing.
Referral revenue.
Launch the double-sided incentive.
Runs the weekly cadence for
The problem
The annual plan is fiction by February.
Targets come top-down.
The board sets the number. Marketing inherits it — without a working model of how the number actually happens.
The plan never meets reality.
Forecasts get revisited quarterly, at best. Performance gets reviewed weekly. Nobody reconciles the two — so the plan and the business quietly drift apart.
Reports nobody trusts.
Activity metrics stand in for revenue contribution. Budgets move on opinion and precedent instead of evidence.
Only 17% of marketing leaders are very confident proving marketing's value — GartnerHow it works
From scattered data to a picture that works.
No dashboards to learn, no team to hire. We build the model, you make the decisions.
Every source. One picture.
Ad platforms, analytics, CRM, email, transactions — anything with an API or an export — connected into a bottom-up model of how your business actually makes money.
The picture looks forward.
Not a target handed down — a testable, week-by-week claim about the year ahead that you can run scenarios against before committing a dollar.
Every week, forecast meets actuals.
Variances get explained, opportunities get surfaced, and budget moves to what's working. One hour, your team and our marketing scientist.
The coach
A marketing scientist in the room. A team that compounds.
The picture only works if someone works it. A Forebrite marketing scientist runs the weekly review with your team — ties every variance to the work that caused it, pressure-tests the "why", and leaves with decisions logged and owned. Each rep makes the model smarter and your team sharper at backing what works.
Amazon has reviewed hundreds of metrics against plan every Wednesday since the early 2000s — it's how the best-operated companies stay honest. This is that discipline, run for you.
- :00Forecast vs actuals — what moved, what didn't
- :10Variances explained by lever owners
- :30Opportunities surfaced from the model
- :45Reallocation decisions — logged, owned, dated
- :60Forecast updated. See you next Tuesday.
Results
The cadence compounds.
Questions
The short version.
What data sources do you work with?
How much of my team's time does it take?
How is the forecast built?
What happens when the forecast is wrong?
How fast does it pay for itself?
How do you handle our data?
Get started
Bring a working picture to your next board meeting.
Book 30 minutes with founder James Burke — walk through a live weekly review and see what your model would look like.
Book 30 minutes with James